![SX_Wisconsin_Logo_Final[1].png](https://static.wixstatic.com/media/dace1b_054d043b37e7410c91c4d0ba860a3e44~mv2.png/v1/fill/w_122,h_61,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/SX_Wisconsin_Logo_Final%5B1%5D.png){kind=logo}
Meet the SX Wisconsin Team
Pat McIntyre
Co-Founder
Greater Milwaukee Area
Bill Scallon
Member
Greater Milwaukee Area
![_MG_2864_Susan_Tourville[1]_edited.jpg](https://static.wixstatic.com/media/dace1b_2228d5907b52481481c203ff42ae869c~mv2.jpg/v1/fill/w_166,h_153,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/_MG_2864_Susan_Tourville%5B1%5D_edited.jpg)
Susan Tourville
Co-Founder
Northeast & Central WI
Matthew Ziemke
Co-Founder
Greater Madison Area
SX Wisconsin, powered by Sales Xceleration®, was formed to assist small and mid-sized businesses in designing and implementing sales organizational structure and processes to expedite growth rates that are scalable and sustainable.
Banding together at state-level has strengthened our individual efforts to increase delivery capacity and scope of subject matter expertise. Our visionary Fractional Sales Leaders have one thing in common……PASSION. Passion to serve our clients who have sales and sales leadership challenges. We take our collective 75+ years in Sales and Sales Leadership experience to help support organizations that are struggling with revenue goals and sales team accountability.
We are more than a consulting firm; we become a part of your team working to help build a solid sales platform that drives revenue now and into the future. We do this by combining our proven sales leadership experience with the Sales Xceleration® systems, tools, and processes to deliver results. Our service offerings can do all or a portion of creating, building, and executing your sales growth plans. Our goal is to provide the right tools, processes, and team to achieve your goals.
Are you ready to grow your sales organization and consistently hit your sales targets month-after-month…. quarter-after-quarter and year-after-year……? Let’s get started today building a path to more sales!
Patrick McIntyre is a Co-Founder and Partner of SX Wisconsin, a Sales Process Consultant and Outsourced VP of Sales who concentrates on helping small and medium size companies optimize their sales strategy, process, execution, and management. From hiring the sales force, transforming the companies’ sales culture, implementing new sales processes and procedures, and instilling best practices, Pat focuses on the strategic level, as well as tactical, to help companies achieve record-breaking results.
Pat is an entrepreneurial visionary who has owned and operated multiple businesses as well as served on Executive Leadership teams in both Sales and Operations. His previous experiences in a Sales Leadership capacity include leading regional and national teams of between 5 and 50 sales professionals for organizations with revenues between $2M and $100M in a variety of industries including technology, construction, power and utilities, healthcare, manufacturing, and retail.
Utilizing the proven principles of the Sales Xceleration platform, sales teams and executive leadership will realize exceptional levels of performance that both increase revenue and boost profits. Pat is solely focused on helping businesses formulate and operationalize winning sales strategies along with establishing the necessary sales processes to ensure a platform for scalability.
As a Fractional VP of Sales, Bill Scallon helps leaders of small and mid-sized business achieve sustained and profitable growth by implementing ‘best-practice’ sales infrastructure and processes. Bill’s clients are in all types of B2B industries and typically achieve annual revenue between $5M and $50M. Common challenges include flat to declining sales, lack of a formal/repeatable selling process, sales department turnover, high customer concentration, quickly growing businesses struggling with a sustainability plan, and more.
Bill develops great selling teams and can help recruit great sales talent and leadership. Along with increases in revenue and profitability coming from existing and new customers, Bill’s clients and their owners experience improvements in business consistency, sales team stability, messaging to the market, shorter selling cycles, and flow of customer and prospect data to improve future planning and peace of mind.
Bill has over 30 years of complex solution selling experience, working for small to mid-sized manufacturers that engaged with Fortune 500 customers, developing and executing sales strategies that resulted in profitable growth within the confines of a business with tightly managed budgets and limited resources. Bill’s purpose is helping his clients evolve their business in a complex and crowded marketplace, building a consistent and predictable plan that allows them to invest in their future growth.
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After 20+ years of holding a variety of VP Sales and Marketing corporate positions with record breaking results ($1M to $1B settings), Susan founded Strategy Tuning in 2013 and co-founded SX Wisconsin in 2022 to focus on the SMB market in her home state. She has intentionally guided her career in a manner that resulted in fulfilling sales leadership positions in over 15 industries, affording her insightful perspective.
Today Susan focuses her expertise on enabling clients to grow sales revenue, improve profitability and implement comprehensive sales strategies. With her strong mix of executive marketing experience, Susan is also equipped to lead the integration of sales and marketing functions that is essential in driving the right balance of marketing funnel activity to achieve scalable growth objectives.
Susan’s passion is to solve complex problems for B2B business owners by breaking through recognized or hidden barriers related to people, process, systems, and market conditions to achieve improved sales results.
To escape busy life, Susan enjoys shooting traditional archery, hiking, and spending time with her husband at their cabin in the Wisconsin Northwoods - where a strong cell signal is hard to come by.
Matthew is one of the Founding Partners of SX Wisconsin. Matthew helps small to mid-sized businesses achieve profitable and sustainable revenue growth. As an executive with over 25+ years of experience in leading highly successful sales teams, Matthew has executed the vision and strategies that built industry leading financial and insurance organizations. Matthew has seamlessly worked with cross-functional teams to remedy complex situations.
Matthew partners with your company as an Outsourced Chief Sales Officer to assist sales teams in reaching exceptional levels of performance, profit and increase revenue while building winning strategies to help you reach business objectives.